Driving school franchise

Ignite your passion for excellence

with Ignition Driving School

At Ignition Driving School, we pride ourselves on being driving instructor focused, so by taking out a driving school franchise with us, whether as a fully qualified driving instructor or trainee, you will be given our full support. Our driving school franchise package is competitive with other driving schools.

"I joined Ignition Driving School on a Trainee Licence in January 2006 and from the start of our relationship I found both Kelly and Mark extremely helpful and supportive..."
Paul Gowlett

We pride ourselves on being instructor focused. Quite likely you have chosen to become a driving instructor because of the flexibility it gives you, job satisfaction and/or the potential financial reward. To this end, we ensure that you can run your business to fit around your lifestyle, so you can work the hours and areas that suit you. We also adopt a market-led pricing structure so your potential earnings will not be diminished by heavy discounting, and as our franchise is all encompassing financial planning is significantly easier, as there are no "finder´s fees" for pupils or other hidden costs.

Testimonials:

Instructor feedback is very important to us as it allows us to improve our services going forward. To hear what our current instructors have to say about us, please view our testimonials page.

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What can an Ignition Driving School franchise do for you?

At Ignition Driving School we work hard at making your business a success. To help your business grow, we support you in 3 separate ways:

Advertising

The driving school industry is incredibly competitive with many companies resorting to heavy discounting in order to survive. Our approach is to use modern media technologies to keep us ahead of the competition. With over 450,000 searches per month for the term "Driving Lessons" on Google, our ranking of 6th for this search term puts us in an enviable position, as our website (www.ignitiondrivingschool.com) currently receives over 15,000 unique visitors per month.

Experience has taught us that people are reluctant to view past page 1 on Google when searching for driving schools. Therefore, we have invested heavily in optimising our own website to ensure a first page position. For new areas, where we have no presence, we use Google Adwords, so advertising is instant and highly visible.



In addition to our own website, we also use a range of online directories and comparison websites to capture a wider pupil base. We will also supply you with your own website to boost your business in your local area. Furthermore, to supplement our online campaigns, we can use local newspapers and fliers, to get your business noticed.


Stationery

We supply a comprehensive pack of stationery to get your business running on a day-to-day basis. This includes business cards, welcome packs, theory papers, mock test forms, show me tell me sheets, student record cards, appointment cards, "you were not in" cards, receipt books, test pass certificates and feed back forms, a year diary and our loyalty card.

Full business support

To enable you to develop as a driving instructor and to help your business grow, we have created systems for you to use to help you with your accounts and have installed some useful downloads. We also have a designated area for those taking their part 3 test, complete with common faults and aids.

We are also on hand to assist with any problem or query 24 hours a day, 7 days a week. It is also important that everybody in the team knows each other and so we ensure regular meet ups - it is a great opportunity to discuss any ideas you might have too, you never know if it works it might just be the next best thing!

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Pushing your business forward

As a forward thinking company, we regularly launch new initiatives to increase market share. Recently we have launched:

Intensives: Research indicated that the popularity of people wanting to reach test standard quickly has increased dramatically. To tap into this market we launched a sister website called Intensive-courses.co.uk and it is a great way to generate additional work for those instructors who wish to do it. The beauty of these courses is that we book the test on behalf of the pupil and the pupil pays a set amount upfront, which means not only are we in control of the pupils test, but we know the number of hours tuition they will do is guaranteed.

Loyalty Card: To increase market share in existing areas, our loyalty card aims to reward pupils for referring their friends and family to the school. This scheme allows the pupil to earn potentially up to £105 cash back, which is paid for by the school and not the instructor.

Lesson Prices: We follow a market led pricing structure, which means, we pitch our prices slightly lower than the national schools and in line with other quality independent driving schools in your area. It is sometimes recommended to offer slightly discounted rates initially as this will fill your diary up quicker. The rates can then be increased once the workflow is steady.

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Choosing a driving school franchises

You will often see advertisements in the newspapers enticing you to become a driving instructor, many of them suggesting that by training or working with them you could potentially earn up to £30,000 per annum. Whilst this figure is obtainable it is important you do your homework first as each driving school will offer a different package to the next and it is important you find the right one for you.

Ignition Driving School, although primarily based in Warwickshire, is a rapidly expanding and forward thinking driving school. Our policy is not to sit back and let the world come to us rather we want to be proactive and lead the field. What makes us different from other schools is our customer service.

We pride ourselves too on being instructor focused. A happy instructor means a happy pupil, which in turn means more pupils! One way of making sure our instructors are happy is to restrict the number of instructors per area, this allows us to provide pupils at a regular rate. We only expand therefore when we are continually turning pupils away.

We also believe that our franchise is great value for money. You have the peace of mind when you start that no franchise will be charged for the first 4 weeks and as there is no minimum term to the agreement, you know that should your situation change in the future, you´re not tied in. In addition to the 4 weeks at the start, there is also an additional 4 weeks holiday which can be taken at times when you need them most. Furthermore, with no hidden charges or pupil referral fees, you can plan and budget without any nasty surprises.

We believe therefore that we have struck the right balance in our work ethos - each instructor is individual and independent, the company is uniform yet distinctive. This puts us in a unique position to attract pupils and keep our instructors happy, as they are able to work freely but have the security of the team behind them.

Why choose us?

	A sensible approach to recruiting instructors	We only recruit instructors in areas where they are needed, which means you won´t be competing within the group for work.
	Google	From day 1, we invest in your area to get maximum exposure for your business.
	First 4 weeks free	We offer the first 4 weeks of the franchise for free, giving you one less thing to worry about.
	No minimum term agreement	Gives you peace of mind that you´re not tied in for a long period of time.
	A further 4 weeks free during the year, pro-rata	Take a break from paying the franchise at the times when you need it most.
	Flexibility to work the hours and areas you want to work	We work from the postcodes you supply, which means you can cross boundaries into different postcode areas. You will also not be penalised for only working certain days or times.
	Market led pricing	No heavy discounting of prices and no gimmicks, meaning more reliable pupils are recruited and time wasters are eliminated.
	Comprehensive advertising campaign for your local area	Including: web optimisation, Google Adwords, online directories, fliers, newspapers etc to generate new business.
	Loyalty Card Scheme	We offer cash back to pupils when they refer a friend to the school, which helps your business to grow further.
	Complete set of stationery	Including: business cards, appointments diary, record cards, appointment cards, receipt books etc.
	Pupil stationery	Including: Welcome packs, theory papers, mock test forms, pass certificates and more.
	Accountancy help	Software solutions to help you keep track of your incomings and outgoings.
	Free support	You can contact any of the team 7 days a week with any queries or questions you may have or any advice you seek.
	Instructor focused	Regular meet-ups enabling you to feel part of a team
	Trainee licence opportunity	Gain additional training experience you need to help you through the part 3 stage of the course. Not only that but you can now start earning money and building up your work diary.
	Instructor training	Whether you need some help through your part 3 training or want to develop further as an instructor, we have 2 dedicated instructor trainers within the group.

Contact us:

For more information on driving school franchise packages with Ignition Driving School please call
0800 002 9278, or fill in our franchise pack request form and we will be happy to send out our
franchise pack to you. Alternatively, you can contact us using our enquiry form